PORTFOLIO

INDUSTRIES I'VE WORKED WITH

Collaborating with both major brands and independent businesses to craft impactful design assets and execute marketing campaigns focused on results. My experience in the hospitality sector spans a diverse range of partners, including pubs, clubs, hotels, restaurants, event organisers, networking organisations and tourism/holiday companies.

HOSPITALITY & EVENTS

I've supported beauty salons and retail brands with marketing campaigns and brand enhancement through digital and print design. I’ve worked on organic campaigns and influencer marketing for large retail brands such as Hawaiian Tropic, in collaboration with Populate Social.

HEALTH & BEAUTY

Designing for an olympic team, promoting retailed products, and building people-centric brands that form meaningful connections with their audiences. I have also helped to plan and produce promotional videos for The Football Association of Wales and contributed to creative projects for a major international sports brand with Populate Social.

SPORTS & FITNESS

Marketing outputs encompassing sales-driven campaigns for physical and digital products in the B2C market. Design assets for digital campaigns and email marketing strategies. Furthermore, I've contributed to creator campaigns for The North Face and supported photoshoot planning for Wilkinson Sword in collaboration with Populate Social.

RETAIL & E-GOODS

Brand image enhancement projects, design assets and integrated marketing campaigns for small businesses and agencies offering a range of services. I have also contributed to paid advertising campaigns for Admiral through Populate Social.

SERVICE & PARTNER

A re-branding project and cover-to-cover designs for a luxury lifestyle magazine. Executing marketing strategies that contributed to organisational growth through enhanced consumer awareness.

MEDIA & PUBLISHING

The following brands were worked with through collaborations with Populate Social: Lily O'Briens, Admiral, Hawaiian Tropic, The Football Association of Wales and The North Face.

THE GRAZING SHED

Introducing The Grazing Shed, a Welsh, independent restaurant in the heart of Cardiff. They're not your average burger joint, but is sure to become your new favourite. Voted the No. 1 Burger Joint in Wales, their motto is simple: Eat Local. Eat Quality. Eat Fast.

I began collaborating with The Grazing Shed in '22, and have since become their sole marketing provider. Together, we've launched some exiting new menu items, celebrated their 10th anniversary and crafted creative campaigns in line with seasonal specials.

We recently produced a campaign for their new venue launch. The results? Enhanced KPIs, consumer awareness and sales. The strategy? A data-driven plan of action, with organic, paid, and influencer content showcasing the venue and new brunch menu to our target audiences.

COVE & COUNTRY

Cove & Country is an independent Welsh holiday home management brand that I helped launch in autumn. The goal was to create a lifestyle brand that genuinely cares about both its clients and guests, while standing out from larger corporate competitors.
Over the past six months, we've built a brand that reflects this vision, using a mix of organic, paid, and influencer-led campaigns to kickstart growth.

Standout results include a successful brand launch, a Christmas collaboration campaign that expanded our reach during a quieter season, and a Valentine’s giveaway in partnership with a local creator and holiday home. The latter boosted engagement, following, and reach - while also generating direct client enquiries.

CARDIFF LIFE

Cardiff Life is the city's very own luxury lifestyle magazine. The content ranges from what's on in the city, to exclusive interviews and inspirational stories from local people.

After being acquired by its new owners, I was brought on board to carry out a rebranding project for the magazine. Complete with hand-drawn illustrations and sub-branding elements (enter: Cardiff LIVE), my designs helped to elevate the brand image and provide a foundation for new marketing initiatives.

Following this, I was entrusted with the design of the initial editions of the revitalised magazines. Through layering techniques, I produced visually engaging pages that contributed to the success of the refreshed publication. I also formed templates for key features of the magazine (such as The Big Interview) that showcased the new brand elements and are still used in each edition.